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Virtual Home Staging: How To Make Best Use of its Potential
Learn more, including about available controls: Cookies Policy. Email or Phone Password Forgot account? Log In. Forgot account? Not Now. Information about Page Insights Data. The Power of Staging A sellers guide to home staging shared a post. The safety and security of your family, guests and pets are the most important reasons to complete these tasks as soon as possible after moving in. Change the locks and the garage door entry cod….
The Power of Staging A sellers guide to home staging shared a link. Strange but very possibly could happen I can't tell you how many times this actually happens. If you feel overwhelmed because your home is disorganized, it can be hard to know where to start! And it is possible to declutter. Brilliant for all tracks!! It looks like you may be having problems playing this video.
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There is nothing worse than multiple photos of awful looking spaces! Make sure that all the staged room photos and details are in place before the listing is launched, so that buyers are instantly attracted to the home! Remember to think like a home buyer and go online to review your listing and photos. Does it visually have appeal and stand out among similarly priced homes in your area?
Home Staging For Dummies
Your real estate agent is an expert on the marketplace and at reading and understanding comparable homes nearby. In fact, according to a National Association of Realtors survey, the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1 percent more than the list price; 4 to 12 weeks averaged 5 percent less; 13 to 24 weeks averaged 6. In order to understand how to sell a product, you have to understand your buyer and what makes them go from making a logical decision to visit your home, to the emotional decision of placing an offer.
Here are some simple tips to keep in mind when you are staging and selling a home:. The home seller has the marketing advantage…. They are actively shopping for the product you are selling and your house should already meet their general criteria. This is the one! Like most first impressions, buyers will be looking to reinforce their opinion throughout the rest of the home. When a house feels like home, buyers will reprioritize their list.
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Neat and organized sellers are viewed as taking care of a home. The opposite is also true. Buyers will view your personal things, impersonally. What does feeling home look like? First Impressions — In our home assessment consultation, we will walk through your home room-by-room and take note of our first impressions, what grabs us, what glares at us and what gives us a feeling of home. Many articles and forums online extensively debate the benefits of this practice - but none seem to focus on the practical side to it. Pretty strange for a tool which is supposed to be practical and help you with your real estate marketing, right?
The article is structured to make you save time: each section focusses on a different facet of your real estate marketing. Headers make it easy to scroll through and read sections which interest you most. Enjoy the read! As said in one of my previous articles , your website is generally the first medium through which your leads will meet you.
2- Include them on online marketplaces (Zillow, Trulia, ...)
This is precisely why you should focus your efforts on making your website stand out - and virtual restylings can be handy in doing so. Seller and buyer leads aren't looking for the same thing - this is why these 3D renderings won't be used the same way from one type of lead to another. Seller leads' main focus is to find the agent that will sell their home for the highest amount of money and least amount of time.
What they are trying to find out is whether or not you are capable of making their listing stand out. This is why offering extra services can be seen as a huge plus. Introduce virtual home stagings as an extra option. A good idea here would be to present visual examples along with compelling data or testimonials which demonstrate its added value. With buyer leads, the focus will be simple: add virtual home staging to your listings. Whether you are trying to market a property which needs renovations, is empty or simply a bit out of style, virtual restylings can shed a light on the true potential of a listing.
It's always best to disclose the fact that a visual has been staged - it prevents leads from being disappointed when they visit a property. At Drawbotics , for instance, we offer a static and an interactive slider option. Both are easy to integrate on your website.
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As a side-note: it is essential that you make sure your 3D rendering provider is happy to help you integrate iFrames on your website. It will only take them a few seconds and can really be worth it for you. Online marketplaces like Zillow and Trulia are also great places to use your virtually staged visuals.
The reason why is pretty straight-forward: photos are really valued by prospective buyers. The idea is to enable them to fall in love with a property. Most top agents on Zillow, for instance, tend to include virtually staged images amongst photos of their empty listings. This enables their leads to gain a better sense of space and project themselves. Here's an example of this:. Social Media is definitively a force to harness in Real Estate Marketing today. In fact, I am ready to bet that most of your clients spend more time on social media than on any other type of website.
Being active on social media is a convenient way to network, increase the visibility of your business and promote listings. Here is how to use virtual home stagings to do so:. With over 1. To keep it simple, here are three different areas where you can use virtual home staging on Facebook:. Your Facebook page is the starting point.
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